Pricing

Pricing

Price based on recent comparable sales ("comps")

• Look at similar homes that have sold in the last 3-6 months in the same

neighborhood.

• Focus on homes with similar size, age, condition, and features.

Don't price based on what you need to make

•   Your mortgage balance, desired profit, or next home purchase doesn't determine market value.
•   Buyers compare your home to other available options.

Price correctly from the start

• The first few weeks on the market often generate the most interest.

• Overpricing can lead to fewer showings and longer time on market, which may ultimately result in a lower sale price.

Consider current competition

•   Review active listings that buyers will compare against your property.
•   If similar homes are listed for less, you'll need a compelling reason to price higher.